It’s tough to measure precisely, but various sources estimate that bot traffic makes up between 25 and 50 percent of web traffic.

At a certain point, the default response to an online comment or a product review will be “that’s fake.”

Fake Amazon reviews are already an issue.

The internet has (had?) the potential to be an incredibly powerful tool for sharing information, ideas, and reviews openly and honestly. That same openness made it incredibly easy to exploit.

Within 25 years, we may go from “this information came from the internet so it can be trusted to “this information came from the internet, so it can’t be trusted.”

So, where do we go from here? 

Is there an opportunity for smaller communities to form with an emphasis on trust and accuracy? On verified humanity?

 Will we see emerging marketability of “Realness?”