Imagine sitting in a crowded movie theater and hearing a fire alarm let out a single chirp, but nothing else.

How many people do you think will take action?

The message (chirp!) was loud enough.

Everyone knows what that alarm sound means—the drills on how to respond start at a young age.

So the message was both loud and clear, but no one took action.

Why?

Because even a clearly delivered and easily understandable message is often ignored.

Unless it is repeated.

Unless it is repeated, we assume it is a false alarm.

As a leader, no matter how loud and clear your message is, if you don’t repeat it, your team, your audience, will consider it a false alarm.