The more desperate, the more frustrated, the more hopeless one feels, the weaker they are in resisting the allure of the illogical, the mythical, or to embrace conspiracy.

A side effect of misfortune is the erosion of logic. 

When we’re down to our last dollar, the thought of turning it into $1.50 does not bring any joy, but the thought of a miraculous event that turns it into a million does. 

No matter how farfetched. 

Conspiracies offer the lotto ticket of hope, the dopamine drip reward of imagining a world that provides an escape from the one we currently despise.

The desire for these miracles creates demand for any voice, any claim that offers a shot.

A supply of lies meets the demand for hope.

Customers spending their last dollar on hope because they believe it is all they can afford.