Most characteristics are purchased over time.

Good or bad, through consistency of action, we buy, then own, character attributes. 

Yet rare moments are presented to us where we have the opportunity to buy character attributes at a discount.

One who has lived a life as timid or shy may be presented with the chance to buy bravery and heroism because of how they act during an intense moment.

At this moment, bravery which may otherwise take a lifetime to “own,” can be bought at a discount. A single action. A quick sale. 

One who has lived a noble life may be lured in by the persuasive marketing of dishonesty in a moment of weakness – and pay the price for months afterward.

We buy attributes and character associations with our actions. 

Most are earned slowly, but be mindful of opportunities when characteristics are on sale. 

Some are cheap to buy but expensive to own.

Others are rarely even for sale but provide lifetime value.