We can fake competency in a record amount of time, thanks to the internet.
With 20 minutes in front of a computer, one can take an issue they know absolutely nothing about and gather enough information to have a cogent argument. One may even develop passion or assuredness in that short amount of time.
It’s the Dunning-Kruger effect on steroids.
Many people so confidently argue for their newfound knowledge, they influence those with only 10, 5, or 0 minutes of knowledge on the subject.
The problem is that if you know your audience knows less than you, you can appear to be an expert, even if you only know the tiniest bit more than they do.
If our audience knows nothing, and we are just a novice, the temptation to present ourselves as an expert is enticing.
Imagine if someone had never played basketball before in their life, but they watched 10 minutes of YouTube videos of some of the greatest players in history or read an article on the fundamentals of a basketball shot.
Would you trust them to hit their first shot?